A LITTLE BRAGGING
Writer/Creative Director; large agencies, small agencies, then my own agency for twenty years. My commercials are in the Paley Center for Media in New York.
A six-year blogger (allyouneedisgoodidea.typepad.com).
CLIO and ANDY awards winner.
O. Burtch Drake, Past President and CEO of the American Association of Advertising Agencies called me, “One of the brightest, most talented admen around.”
But impressive as I hope all that sounds, it’s possible you may need more convincing before you entrust your creative project to me. So let’s start off with a quote from someone a tad more famous. Albert Einstein. He said, “Logic can only take you from point A to Point B, but imagination can take you anywhere.” Which is pretty much the point of who I am and what I can do for you.
WHEN YOU COME FROM BROOKLYN, YOU DON’T DO BORING
I can develop creative marketing ideas that will help your company or organization stand out in a marketplace that is packed with competitors offering the identical or very similar products and services. I know first hand what it takes to make a small business—with smaller budgets, limited resources and personnel, often family owned— stand out. And combining my small agency experience with my tenure at large agencies, working on much larger brands, provides a creative perspective that is unique.
I’ve created advertising in over 35 product categories, for brands large and small, national and local, from Skippy peanut butter to New York’s Stage Deli. Now I do it for small businesses, solopreneurs, start-ups, and more.
WHEN CAN WE START?
I only take on a few projects at a time, so that every client gets the attention they deserve. I don’t have many seats on my bus, but once we see if it’s a good fit, I’m sure we can work it out.
WHAT IS ALL THIS GOING TO COST?
Though I am known for coming up with good ideas, I have no idea (yet) what my price might be for you, since I do not have a rigid price list. Instead I pay close attention to what you require, the scope and timing, and put together a proposal based on your needs.
I am delighted to work alongside the Millennials of America, and have access and relationships with the finest. They are enthusiastic, expert about the very latest social media fads, and have energy to spare. But just as you may not want an 18-year old as the pilot of your airplane, or a 20-year old as the surgeon operating on your knees, you may also want an experienced, seasoned creative director working on your business. In my heart of hearts, I believe that the medium – whether a tweet, a blog, an ad, a TV spot or a banner in cyberspace – the medium is not the message. It’s just a delivery truck. The question is, what kind of ideas is the old or digital medium transporting?